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Ceramic Shield. Materially stronger.

iPhone already had the toughest glass in a smartphone. So to dramatically increase the durability of iPhone 12, we had to
introduce an all-new material.

5G speed OMGGGGG.

5G on iPhone is superfast. So you can download movies on the fly. Stream higher-quality video. Or FaceTime in HD over cellular. With lots less lag. And you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide.

There’s 5G. Then there’s 5G on iPhone.

We didn’t just want to bring 5G to iPhone 12, we wanted to deliver the best 5G experience possible, without compromise. So we had to do things a little differently.

A14 Bionic is the fastest chip in a smartphone.

And it pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s superefficient for great battery life. And it’s ahead of its time, prepared to power pretty much anything that comes next.

The brilliant leap from LCD to OLED.

iPhone 12 has all kinds of powerful new features — like 4K Dolby Vision video recording and superdetailed HDR photos — that require an advanced screen to experience fully. So we gave it our best: the Super Retina XDR display.

Super Retina XDR display Behold OLED.

Vastly more contrast. Incredible color accuracy. A huge jump in pixel density.6
Wow. Just wow. OLED delivers brighter brights, darker blacks, and higher resolution for everything you look at. This is the best iPhone display we’ve ever made, and it goes all the way to the edge.

Dual‑camera system Welcome to the dark side.

Both the Wide and Ultra Wide cameras now have Night mode — and it’s better than ever at capturing incredible low-light shots. The new Wide camera brings in 27 percent more light. So whether you take photos by day or by moonlight, you’ll get a level of detail and color that wasn’t possible before.

Video Low lights. Camera. Action.

How do you improve on the highest-quality video in a smartphone? Make it even better in low light — a full 27 percent better. That means no hour is off limits for more beautifully detailed video. Then there’s Night mode Time-lapse. Just prop up your iPhone and let the light trails begin.

Cinematic is now automatic.

Until now, Dolby Vision was for movies and TV shows from Hollywood studios. Now you can shoot, edit, and play back in Dolby Vision on your iPhone. No other smartphone can do that. (Actually, not even movie industry cameras can do that.)

We reduced our carbon footprint. By thinking insid

Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast-charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.

MagSafe accessories. Everything just clicks.

Beautifully stackable.

Snap on a new MagSafe case, wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)